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DEMO ENVIRONMENTSample data — no live external actions
Business Agent OSi-STEMer Demo

Campaign — end to end

Objective. Prepare a campaign for publication. The campaign begins from an approved objective and ends at a publication-ready bundle awaiting an owner-only approval.

Purpose. Take an approved objective through intelligence, strategy, design, human selection, final production, approval, and publication readiness.

Captured 19/08/2026, 10:15 Africa/Cairo · Data version batch1-2026-08-19

Campaign — end to end — workflow diagramLeft-to-right workflow. Refer to the step list below for the same steps in reading order with owners, inputs, outputs, and current demo state.AGENT STEPCompetitor intelligenceMarketingNOT STARTEDAgent step — Competitor intelligence. Owner: Marketing. State: NOT STARTED.AGENT STEPCampaign strategyMarketingNOT STARTEDAgent step — Campaign strategy. Owner: Marketing. State: NOT STARTED.AGENT STEPSocial planSocial MediaNOT STARTEDAgent step — Social plan. Owner: Social Media. State: NOT STARTED.AGENT STEPCreative briefMarketingNOT STARTEDAgent step — Creative brief. Owner: Marketing. State: NOT STARTED.AGENT STEPThree design conceptsDesignerNOT STARTEDAgent step — Three design concepts. Owner: Designer. State: NOT STARTED.HUMAN DECISIONSelect design directionHadeerNOT STARTEDHuman decision — Select design direction. Owner: Hadeer. State: NOT STARTED.AGENT STEPFinal assetsDesignerNOT STARTEDAgent step — Final assets. Owner: Designer. State: NOT STARTED.HUMAN DECISIONApprovalHadeerNOT STARTEDHuman decision — Approval. Owner: Hadeer. State: NOT STARTED.AGENT STEPReady for publicationHermes ConductorNOT STARTEDAgent step — Ready for publication. Owner: Hermes Conductor. State: NOT STARTED.

Steps — accessible list, synchronised with the diagram

  1. Step 1
    Competitor intelligenceAgent stepNOT STARTED
    Owner: Marketing
    Inputs
    • approved_brief
    • audience_notes
    Outputs
    • competitor_summary
  2. Step 2
    Campaign strategyAgent stepNOT STARTED
    Owner: Marketing
    Inputs
    • competitor_summary
    • style_guide
    Outputs
    • draft_campaign_brief
  3. Step 3
    Social planAgent stepNOT STARTED
    Owner: Social Media
    Inputs
    • draft_campaign_brief
    • channel_style
    Outputs
    • draft_social_plan
  4. Step 4
    Creative briefAgent stepNOT STARTED
    Owner: Marketing
    Inputs
    • draft_campaign_brief
    • draft_social_plan
    Outputs
    • creative_brief
  5. Step 5
    Three design conceptsAgent stepNOT STARTED
    Owner: Designer
    Inputs
    • creative_brief
    • brand_style
    Outputs
    • concept_a
    • concept_b
    • concept_c
  6. Step 6
    Select design directionHuman decisionNOT STARTED
    Owner: HadeerDecision prompt: Choose one of the three concepts to develop into final assets. Owner-only decision.
    Inputs
    • concept_a
    • concept_b
    • concept_c
    Outputs
    • selected_direction
  7. Step 7
    Final assetsAgent stepNOT STARTED
    Owner: Designer
    Inputs
    • selected_direction
    • brand_style
    Outputs
    • final_assets
    • alt_text_draft
  8. Step 8
    ApprovalHuman decisionNOT STARTED
    Owner: HadeerDecision prompt: Approve the final assets for publication readiness. Owner-only decision.
    Inputs
    • final_assets
    • alt_text_draft
    Outputs
    • approved_bundle
  9. Step 9
    Ready for publicationAgent stepNOT STARTED
    Owner: Hermes Conductor
    Inputs
    • approved_bundle
    Outputs
    • publication_manifest

Design concepts for step 5: Three design concepts

Three deterministic compositions built entirely from the design tokens. Selecting a direction is the human decision point that follows.

Abstract poster with a filled center circle and two concentric rings, three small satellite dots, and a horizontal baseline.THE CORE IDEA
Concept · orbitOrbitA single centered nucleus with concentric rings — evokes focus, orbit, and gravitational pull around the campaign's core message.
Abstract poster made of a five-by-six grid of squares with alternating fill, framed by a rectangle, and a single tall filled block at its centre.SYSTEM WORK
Concept · gridGridA structured grid with an emphasised central column — evokes system, plan, and repetition. Reads as a printed poster.
Abstract poster with three horizontal flowing curves at different weights sweeping from bottom-left to top-right.IN MOTION
Concept · ribbonRibbonThree flowing curves at different weights — evokes momentum, motion, and a story unfolding from bottom-left to top-right.